Group 3:

Critical Reading Group Task

Embed your group's persuasive TV advertisement here:


Complete the Critical Reading Table for your group's advertisement:

Description What happens? How is the product shown? What is the setting, mood and style?

Audience Who is this ad for? [age, gender, lifestyle, needs, interests, concerns]

Persuasive Devices How does the ad make the product desirable? [identify main devices – e.g. actors, set design, costumes and make-up, lighting, camera movements, sound and music – and how they persuade]

Effect / Purpose What is the ad saying you will have / be / feel if you bought this product?

A little boy is at the train station with his mother, when all of a sudden he loses sight of her. He starts to panic and turns around and around looking for her. He soon breaks out in tears. Then there is a VoiceOver saying "if this is how your child feels after losing you for a minute, imagine how they'd feel after losing you for life". Then there is a[[#| phone]] number for the Quit Smoking hotline.

This ad is targeted at parents who smoke.

-appealing to emotion–guilt, sadness -using a question which leaves you thinking about it. - direct address -exaggeration-you think it's an exaggeration but then you think about it more and you realise that it's not. - the colour in the video was grey and sad - the set was a place that is familiar to all of us and somewhere that we all know can be busy. - the music was simple, sad and quiet -the camera movements were slow and allowed us to concentrate on what is happening. - they used a very cute young child to get the attention of the audience. - the message comes across in a very subtle, natural waY.

the purpose of the ad is to encourage more people to quit smoking and to give them a reason to quit smoking, by calling the Quit hotline.

Target Audience Group Task

Embed your group's Target Audience advertisements here:



Complete the Target Audience Table for your group's advertisements:

Product	Target Audience	How it targets that specific audience (persuasive devices)	Message to that audience: If you use this product you will …
1.[[#| funeral insurance]]	people over 65	•direct address •appealing to emotions - wanting your family to have security •asking questions •personal story •calming music	if you want[[#| funeral insurance]] that leaves your loved ones at peace of mind and you should use this funeral insurance.
2.one direction purfume	teenage girls	•celebrity endorsement •humour •happy music •appeals to emotion-love	all true one direction fans will use this perfume. The boys will love you!
3. Fun looms loom bands	children under 10	•enthusiastic voiceover •exaggeration • bright colours •shows kids wearing the bracelets	you will only be cool if you are wear a loom band bracelet!
4. Children's panadol	mothers	•appeal to emotion- wanting to make your children better •mothers VoiceOver •statistics • personal story	you will be a good mother if you use panadol when your children are sick.